Stop at any moment!


The confidence of any driver depends on his assurance of his brakes’ functionality, and brake fluid is a major component of such assurance. In our campaign for Fouman Chimie brake fluid we took a different approach by stressing the importance of being able to stop at any certain moment and saving lives. Mixing the real environment with illustrative subjects without showing a driver or a car, emphasized the importance of action, thus empowering the viewer.