The South African company MTN entered Iran’s market by joining the local operator “Irancell”. MTN brought with itself numerous features both in technology and business fields. Through MTN’s solutions and services, many consumers’ expectations were satisfied.
This was the concept of our launch campaign for MTN Irancell. The tagline of “Since when?” suggested incredible features provided by MTN Irancell, features and services never seen in the local market before. The same tagline was utilized in all communication channels but the answers varied, suggesting different solutions.