It is all natural!

Cheetoz’s claim for its new Kettle cooked potato chips is that it is made with all natural ingredients, and 30% less fat.

Our approach for the new packaging was to project an all natural feel and look. through the use of woodcut engraving images for each flavor on a white background and implementing limited colors, we succeeded in achieving the desired feel. The simplicity of the packaging also helped Cheetoz Kettle Cooked products to stand out on the over-crowded shelves in any supermarket.