Make your own vehicle!
Online, Outdoor, Print, Radio, TV
Barez is one of the largest tire manufacturers in Iran. Their claim is that they have a tire for any vehicle. Although simplistic, we thought this might be the best idea for creating a campaign for Barez. We started mixing and matching different vehicles to create unique cars and trucks. We extended this campaign to the online environment attracting more than 90,000 viewers in the first 3 months, users who created their own vehicle to win the prize for the best mix and match idea.