Nokia XpressMusic Street Play—a campaign which was designed to promote Nokia Express Music and included an activation and an event. The activation was focused on street sports. Each district of Tehran would have a team competing with other districts. The idea would also educate and promote the youth to include sports in their everyday lives. The event was one of the largest events in this category. We invited a famous basketball show team from France entertaining the audience along with giving away prizes to the winners of Street Play.