Bringing the heritage to life!
Feb.2010

Saharkhiz is one of the oldest producers of quality saffron in Iran. They reffered to us to upgrade their image, aiming to attract the younger generation which was becoming a dominant segment of the ever dynamic Iranian population. Our findings from an extensive research showed that the older generation still had a strong sense of familiarity with the brand while the younger generation expected a higher quality aesthetic approach. therefore, by considering these two major segments, we decided to keep Saharkhiz’s heritage intact, but revolutionized the brands look and feel. We also expanded the product line up of the brand to include other items with saffron as the main ingredient.