Fresh and natural!
Apr.2011

This campaign consisted of two phases. In the first phase, we created a teasing campaign using typography only. The composition came out as a typographic illustration; words like freshness, joy, wellbeing and good health, which resemble the form of a glass with a straw, hinting towards the upcoming story.

In the second phase, the campaign was released introducing Panasonic juicer, a one two punch.