FaHappy your new year!
This is the new years campaign for Bank Mellat, one of the largest banks in Iran. At the beginning of the Iranian year 1396 (April 2016-March 2017), Bank Mellat decided to emphasize on the value and importance every individual has for their business. So, this was a good time to send them a peculiar note of appreciation.
We took on the challenge for this campaign, using Farsi typography and its potential for playfulness. A greeting note of “happy new year” became “Happy YOUR New Year” by adding only a dot.
