Moving beauty salon!
Due to the regulations of Iranian government, advertising shaving products on billboards is not permitted. Facing such limitation, we decided to create our own advertising platform. By converting a bus to a beauty salon and showcasing our Philips shavers, the bus became the talk of town in no time. The roadshow was designed with specific logistics in mind: the bus will travel to different shopping mall areas and through distribution of flyers by our promoters, the target audience would be invited to step inside the bus and experience Philips shaver.