Moving beauty salon!
Due to the regulations of Iranian government, advertising shaving products on billboards is not permitted. By considering such a limitation, we decided to create our own advertising platform. By converting a bus to a beauty salon and showcasing our Philips shavers, the bus became the talk of town. The roadshow was designed in particular logistics, that the bus will travel to different shopping mall areas and through distribution of flyers by our promoters, certain target will be invited to come inside the bus and experience Philips shaver.