Layers of fun!
Zarnan decided to focus on making its brand identity look fun and appealing to the young consumers. The logo, the character, and the entire packagings follow this approach. The character itself is supposed to be the brand ambassador by being a funny wise guy that appears differently in different media.
On the packaging of the fruit bars-which was consumed for breakfast only-our character suggests the consumption of Zarnan for any time of day and at any place.