Like a Captain!
Caspian is a well-known brand in automotive products category in Iran. Caspian’s World Cup 2014 campaign was coincided with the launch of a new motor oil. We invited Javad Nekoonam—the captain of Iranian national team- to become the ambassador of the brand.
We developed the campaign in all major media including TV, radio, outdoor, print and online. We also extended the campaign in the BTL and events.
For the first time in Iran’s history a celebrity was used for an advertising campaign. The campaign was one of the most successful in Iran—both in advertising and business sides. The second success was the sales of the Caspian motor oil which increased by 145%.