Everybody will get it!
In the past, getting a mobile SIM card was not an easy task. It took about a year and cost about $1,000 USD to have a SIM card. Taliya was the first prepaid SIM card, offering its products in an inexpensive and quick manner.
The cost of SIM card came down to $50 USD with the maximum of two days for line connectivity so the demand was expected to be humongous. That is why we came up with concept of a “fever”. A “fever” that everybody will contract. hence, we imagined the headlines of all the different newspapers. Lines such as: “Soon, everybody will catch Taliya”, “ In any circumstances you will catch Taliya.” “ Every member of a family will catch Taliya.” and “ First Tehran and then other cities will catch Taliya.”
Needless to say, the campaign went viral and was extremely successful.