A CUP OF IDEA! A CUP OF CAPUCCHINO!
using this notion we’ve succeeded in drawing the attention of a large number of brand’s target market’s audience to Nescafe cappuccino.
we decided to offer Nescafe’s audience a cup of cappuccino in the most cultivated place in Tehran, near the two fine art universities, in a cafe on Enghelab street.
after experiencing the products quality, our audience were given another cappuccino cup to decorate using their own creativity and any instrument at their disposal. more than seven thousand artworks were shared on instagram, giving out prizes to the most creative ones on a weekly basis.
eventually not only did the number of our Instagram followers increased dramatically, the feedback we received was just phenomenal. we engaged them, touched their hearts, and left sweet colorful memories.