Daarvag International Advertising Agency, Iran

Who will carry the torch?

Client: Samsung

Release Date:

The 2018 Winter Olympics is a major international event scheduled to take place from 9 to 25 February 2018 in South Korea. The Iranian actor Bahram Radan will be one of the torch bearers of the 2018 Winter Olympics known as PyeongChang 2018.
The official sponsor of PyeongChang 2018, South Korea’s Samsung Group for the first time picks out the people to carrying the Olympic torch.
It is common that non-sports figures carry the Olympic torch. Hollywood actor Tom Cruise carried the torch in 2004 Athens Olympics. Former UK soccer captain David Beckham also helped carry the Olympic torch in London 2012 Olympic Games. This time it has come to an Iranian actor to be the ambassador of Iran in a global sports arena.
Beside Bahram Radan, 10 more people will be selected through Samsung campaign to carry the Olympic torch. Pointing to the fact that great people in history carried the Olympic torch, Samsung campaign calls for participations of those who have had major life achievements to be considered for this journey.