Daarvag International Advertising Agency, Iran

The hidden killer!

Client: Taró Mar

Identifying the belief in the target market, that associates the insecticides without odor to be powerless, we developed “the hidden killer” campaign for Tar-o-Mar that highlights the capability of this product to kill the insect despite being odor free. “Tar-o-Mar” a perfect verb for destroying, now used for insects. Fulfillment of brand identity: Check!