Daarvag International Advertising Agency, Iran

Smart cooking!

Client: Samsung

For introducing the first series of Samsung smart microwaves, we highlighted the smartness of this product in two phases. In our first campaign, “A smart cook”, we conveyed two messages; cooking smartly and being a smart cook. In the second campaign, “You decide. I cook,” we exposed the capability of this product in helping housewives to prepare food better and faster.