Every year we run a Back-to-School campaign for Persil. The idea behind the campaign is not only to familiarize the kids with cleanness, but also raise their artistic potential. So before school opens up, we ask kids to come up with their own creativity and paint a painting with a subject related to cleanness.
The volume of participant has been raising every year. In 2013 we had 1,400 participants which tripled to 4,200 in 2014. There are different gifts for little artist but the most wanted one is a book containing all participant’s artworks.