Daarvag International Advertising Agency, Iran

Get washed!

Client: Persil

This was a campaign for Persil washing powder.

The idea was to convert a truck to a laundry machine. People go inside the truck and through the effects of augmented reality, they feel washed and cleaned. This campaign was very effective in introducing Persil washing powder and its advantages.

After having a success story in Iran, Henkel decided to run the same campaign in the region.