Live better, Eat Healthier and Move More were the three concepts which Nestle wanted to communicate with its respected audience on their 150th anniversary campaign.
To make this idea more alive, the campaign was designed to be a small activation. Some doctors were hired and the wellness of audience members were examined. By having tests for vision, blood pressure, sugar, height and weight, appropriate advices were given to each participant for living a better life. There was also a contest which some winners were given a year membership to Enghelab Sport Complex.