Daarvag International Advertising Agency, Iran

Pose-trait!

Client: Daarvag International

The two-day Global Marketing Summit 2015, organized by The P World, took place on Saturday, November 21, 2015 for the first time in Iran at Shahid Beheshti University International Conference Center, and brought together prominent and seasoned executives from across the world as well as hundreds of top marketing managers from Iranian companies.

Daarvag International proudly sponsored this event. As a creative company, Daarvag decided to run an activation on this event. Everyone was welcomed to engage in Daarvag’s creative idea: they had to choose the human attribute that they thought characterized them best, and pose for a photo based on their choice. A dedicated support team worked 24 hours behind the scene, to create a customized poster for every person who participated.

As a surprise and unique gift, every participant received their poster at the end of the Summit.