Hookameh was one of the first brands in ready-made food category in Iranian markets. Ready-made sandwich was the first product line to launch.
The challenge for us was to come up with an attractive identity for introduction of a category which the consumer was not familiar with. The other concern was to insure that the consumer trusted the freshness of the product, so having a clear window was a must in our packaging design.
Considering the young target, we came up with a friendly identity focusing on the brand name and the product itself. The solution also regulated the positioning of the product in the refrigerator.