Daarvag International Advertising Agency, Iran

Stop at any moment!

Client: Fouman Chimie

The confidence of any driver depends on his assurance of his brakes’ functionality, and brake fluid is a major component of such assurance. In our campaign for Fouman Chimie brake fluid we took a different approach by stressing the importance of stopping at any certain moment and saving lives. Mixing the real environment with illustrative subject without showing any drive or car, emphasized the importance of the action, thus empowering the viewer.