Daarvag International Advertising Agency, Iran

The Epic of the Persian Kings!

Client: Samsung

The project was called “30”, thirty nights of performance, a well-crafted mixture of music, cinema and theatre. Sponsored by Samsung, the campaign’s agenda was not promoting the sponsorship directly but attract more people to participate in this magnificent cultural event.

The multimedia project was a joint production of Sohrab Pournazeri (musician) and Homayoun Shajarian (vocalist), an artistic narrative of Shahnameh (The Book of Kings) written by Persian poet Ferdowsi.

Shahnameh is one of the greatest long epic poem in the world, a masterpiece and the largest document of Persian identity.