Daarvag International Advertising Agency, Iran

Public Creativity!

Client: Daarvag International

We believe that creativity is not an absolute concept and does not belong to a specific group. It runs in everybody’s life in different form and level.

Daarvag’s calendar for the Iranian year 1393 (March 2014 – March 2015) was about the “DO IT YOURSELF/DIY” concept, which had become popular online and in social media. It was an idea to invite ordinary people to incorporate their simple yet creative ideas into their day-to-day life. We showcased these arts in a simple yet visible format of coasters.