There are many snack brands with scattered looking identity in the Iranian market place. All these brands sit next to each other on the shelves so the recognition of brands becomes hectic for the consumer.
With this challenge in mind, we came up with a simple solution for Cheetoz new potato chips packagings. We decided to use very limited solid colors and a big area of white. This solution helped us stand out among all other brands within the shelves. The simplicity of our packaging also helped to project healthiness and natural ingredients of Cheetoz products.