“We all recognize our own strengths and values, and are looking for opportunities to shine with those qualities. Our qualities are expanded as much as our differences and our interests. But we all have something in common—we all want to be the best in what we do.”
This was the idea behind the Samsung’s 2017 corporate campaign— to promote ordinary people to do extraordinary things. Be the Best! The campaign was launched with 3 different phases; teasing, sponsorship, Contest (cooking, video and sport).
The main medium of this campaign was digital platforms and our achievements were outstanding. As we reached 3 million people on Instagram through 40 influencers with average 16% engagement rate and 10 million views on Telegram. Also, we
covered online video platform Aparat as a main touch point with 3 million views.