Boosterland is a new e-commerce marketplace which creates a platform for users to interact with one another, explore, discover and purchase unique items. It is a combination of Pinterest and traditional Amazon experience. Since the company focuses on uniqueness of its products, its branding and specially delivery packaging play a major role in its success. Having said that, the low cost of the packaging is also a major consideration- so to tackle such a problem instead of having a full color branding items we emphasized on one color, orange. We expanded orange in every little item of Boosterland branding and this provided easy recognition and salient awareness.