Daarvag International Advertising Agency, Iran


Daarvag International

Persil (Henkel) event in Iran

To promote its Black liquid and Powder (Persil), Henkel decided to run an activation involving children and their parents especially their mothers to participate in 2 interactive games created and executed by our creative team. These 2 virtual games were designed in an interactive way. In one of them players could realize the percentage of black color in their outfit by standing in front of a screen and in another by keeping a plate in front of a screen, they could remove the stain appeared on the screen of game set. This activation last for one month in large malls and shopping centers of Tehran and 3 other large cities of Mashhad, Shiraz and Isfahan. The audience was sampled and winners received games from Henkel. The activation performance was appreciated for its creativity and execution.