Persil (Henkel) event in Iran
To promote its Black liquid and Powder (Persil), Henkel decided to run an activation involving children and their parents especially their mothers to participate in 2 interactive games created and executed by our creative team. These 2 virtual games were designed in an interactive way. In one of them players could realize the percentage of black color in their outfit by standing in front of a screen and in another by keeping a plate in front of a screen, they could remove the stain appeared on the screen of game set. This activation last for one month in large malls and shopping centers of Tehran and 3 other large cities of Mashhad, Shiraz and Isfahan. The audience was sampled and winners received games from Henkel. The activation performance was appreciated for its creativity and execution.