Boyko, Scarpelli and Other Top Creatives to Instruct Marketers, Agencies on How to Inspire Inventiveness Across Platforms
By: Alexandra Jardine Published: October 08, 2012
Fry, fry, fry again.
In Korea, Philips used social media to generate interest in its AirFryer product, an oil-free method of deep frying, and convince skeptical consumers that it really did work.