The hidden killer!
Outdoor, Print, Radio, TV
Identifying the belief in the target market, that associates the insecticides without odor to be powerless, we developed “the hidden killer” campaign for Tar-o-Mar that highlights the capability of this product to kill the insect despite being odor free. “Tar-o-Mar” a perfect verb for destroying, now used for insects. Fulfillment of brand identity: Check!