MTN from South Africa entered Iran’s market by joining an Iranian operator—Irancell. MTN brought many features both in technology and business sides. Through MTN’s solutions and services, many consumers’ expectations were satisfied.
This was the concept of our launch campaign for MTN Irancell. The tagline of “Since when?” suggested some unbelievable features of MTN Irancell features and services still unbeknown. The tagline appeared the same in all communication but the answer was different suggesting different solutions.