Make your own vehicle!
Online, Outdoor, Print, Radio, TV
Barez is one of the largest tire manufacturers in Iran. Their claim is that they have tire for any kind of vehicles. Although simple, we thought this might be the best idea to create a campaign for Barez. We started mixing and matching different vehicles to create one of a kind cars and trucks. We extended this campaign to the online environment attracting more than 90,000 viewers in the first 3 months who created their own vehicle to win a prize for the best mix and match idea.