Layers of fun!
Zarnan decided to focus its brand identity to be fun and appealing to the young consumers. The logo, the character, and the entire packagings follow such a concept. The character himself supposed to be the brand ambassador by being a funny wise guy to appear differently in different media.
On the packaging of the fruit bars-which was consumed for breakfast only-our character suggests the consumption of Zarnan for any time of day and at any place.