Layers of fun!

Brand Identity

Zarnan decided to focus its brand identity to be fun and appealing to the young consumers. The logo, the character, and the entire packagings follow such a concept. The character himself supposed to be the brand ambassador by being a funny wise guy to appear differently in different media.

On the packaging of the fruit bars-which was consumed for breakfast only-our character suggests the consumption of Zarnan for any time of day and at any place.

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