It is all natural!

Cheetoz’s claim for its new Kettle cooked potato chips is that it is made with all natural ingredients, and 30% less fat.

Our approach for the new packaging was to project all natural looking packaging. By using woodcut engraving images for each favor in a white background and implementing limited colors we succeeded to achieve the desired feel. The simplicity of the packaging also helped Cheetoz Kettle Cooked products to stand out among the over-crowded shelves in any supermarket.