Ideatrophy is a contest that Unilever organizes in different countries for a dynamic competition between young talents. During the first Ideatrophy in Iran, students were asked to choose a brand among 400 brands of Unilever, that has not yet entered Iran’s market, and introduce the product to the market. Many teams chose a brand and sent it to the competition’s jury along with their strategies.

The jury selected 18 ideas for competition in Ideatrophy’s semifinals.

Semifinals a five-minute opportunity was given to each of the selected teams to present their strategy and solution to the jury. Eventually, 10 groups could successfully enter the final stage of the competition.

Final presentations were held for two days during the first day, teams benefited from guidance of Unilever’s experienced consultants to improve their solutions and presentations. During the second day, they received the chance to present their solution to the grand jury through a five-minute pitch.