Be the Best! (Cooking)

This was a part of Samsung 2017 corporate campaign which was launched with 3 different contest themes; cooking, sport, video, and ended with a concert sponsorship. For the cooking project, we created two viral videos.
Through these videos, we called on participants to cook their most creative and unusual dishes, giving the prize to the most creative.
We reached 2 million people on Instagram through 20 influencers with average 6% engagement rate.
We had 12 million views on Telegram and 9 million views on Aparat.